Turning a Copier Refresh into a Strategic Opportunity

Copier manufacturers may introduce devices that offer more power and more features at or below previous costs from year to year. This strategy creates a powerful incentive for organizations to replace older devices with technology that is similar, yet newer and somewhat enhanced. As a result, organizations may acquire ever-increasing amounts of power without really understanding the true cost associated with their technology decisions.

To fully grasp the price organizations actually pay for the promise of more speed at less cost, it helps to know a bit about how output devices are sold. The fact is that copier manufacturers actually define market segments based on page-per-minute speed.

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